(03)
Shopstar
Lead UI / UX
© 2025
Home, listing, product detail, checkout and landings, rebuilt on one 12-column system for Interbank's retail platform.
( Context )
01
The main challenge was to turn the complexity of a massive catalogue into a clean, trustworthy, frictionless interface. By restructuring the checkout flow and optimising technical performance, the redesign had a direct impact on the business, doubling the average cart size and raising user retention.
(Context)
02
Shopstar is an online marketplace backed by Grupo Intercorp, designed to bring together the largest selection of products from the best stores in Peru. The main challenge was to consolidate a massive catalogue into a platform that prioritised security and transparency and let users buy everything in one place without friction.
(The solution)
03
As Lead UI/UX, I led the restructuring of the user experience with a focus on simplicity. We designed an optimised, intuitive purchase flow that lets customers complete their transactions in a few clicks, raising user trust and dramatically improving the platform’s technical performance.
(Design impact)
04
0.5 to 1.3 items
Average cart growth
+28%
Increase in checkout conversion
( Gallery )
05
